Archived News - Branded Merchandise
- Pewter tankards 'appeal to collectors'
- Bar accessories such as pewter tankards appeal to collectors, according to one blogger.Writing on the Land Rover forum, timbott said he had received beautiful v...
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Published: 28-Aug-2008
- Corporate gifts ban overturned
- The Promotional Products Association International (PPAI) is celebrating after a ban on executive gifts was overturned in Iowa.According to the group, the Iowa ...
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Published: 20-Aug-2008
- Poor branding 'could cause cities to lose out'
- The ineffective branding strategies of British cities could cause them to lose out to their better-marketed European peers, it has been claimed.According to the...
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Published: 19-Aug-2008
- Add in extras 'to avoid relying on price'
- In order to avoid relying purely on people buying from a firm because it has the lowest price, companies should ensure they offer something special to their cus...
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Published: 18-Aug-2008
- Good branding 'ultimate source of value'
- Having good, consistent branding is "the ultimate source of value" for companies, as indicated by the success of well-branded firms, expert Tom Sitati...
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Published: 15-Aug-2008
- Corporate gifts race 'a great success'
- The British Promotional Merchandise Association's (BPMA's) annual dragon boat race was a great success, with nine boats taking part.Sailing took place a...
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Published: 15-Aug-2008
- Understand 'the hidden message' of branding
- A clear advantage is available to those businesses which can identify the messages behind their own branding and work to improve them, an article has claimed.Na...
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Published: 14-Aug-2008
- Obama appeals to farmers
- Democratic candidate for the US presidential position Barack Obama is calling on farmers in rural Ohio to support him by using all means necessary to promote hi...
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Published: 13-Aug-2008
- Packaging and logos 'most influential branding'
- With advertising space expensive, creative packaging and logos can be a cheap and effective way to improve in-store branding, it has been claimed.According to J...
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Published: 13-Aug-2008
- Renewed Sydney branding 'will boost visitors'
- Australia is hoping the introduction of a new logo for Sydney will increase the number of international visitors and encourage them to stay longer in the city.M...
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Published: 13-Aug-2008
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