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Corporate gifts news and stories. News about corporate gift giving, trends in executive and engraved gifts, and latest information from the business gifts and promotional merchandise industry.

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Archived Business Gifts News - June 2008

Products association visits marketing fair: The Promotional Products Association International (PPAI) took part in the 2008 American Marketing Association's Collegiate Conference in New Orleans as a c...
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Published: 11-Jun-2008

Entrepreneurs 'confused about branding': A number of entrepreneurs are confused about the meaning of branding, using the terms 'branding', 'marketing' and 'advertising' intercha...
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Published: 10-Jun-2008

Emotive Che Guevara branding rejected: Branded merchandise bearing the image of revolutionary Che Guevara has been criticised by one of his children.In a move which shows the emotive qualities of cor...
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Published: 10-Jun-2008

Google puts"rigorous"effort into logo change: Internet search engine Google has revealed that its change in logo design went through more than 300 trial versions, illustrating the importance the firm attach...
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Published: 09-Jun-2008

Marketing 'getting more important' for wealth firms: A "fiercely competitive market" is forcing US wealth management firms to increase their branding strategy in order to make sure they stand out from th...
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Published: 09-Jun-2008

Brand 'needs to be carefully defined': The brand of a business needs to be carefully defined and created, it has been claimed.An article on HRMbusness.com claims that the first step to formulating an...
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Published: 06-Jun-2008

Corporate gifts 'to treasure forever': The right kind of corporate gifts will be kept by the recipients to be "treasured forever", it has been claimed.Such business gifts could be awarded a...
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Published: 06-Jun-2008

Most people 'believe in the power of business gifts': The majority of people believe that branded merchandise and corporate gifts increase a company's brand awareness, a survey has found.According to a report o...
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Published: 05-Jun-2008

'No marketing campaign complete' without corporate gifts: Using corporate gifts to promote a business is an essential part of a marketing campaign, according to a business gifts expert.Gareth Parkin claims that done we...
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Published: 05-Jun-2008

Corporate gift controversy in Dallas: A district attorney in Dallas has been criticised for handing out corporate gifts to employees of the District Country district attorney at last year's Chri...
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Published: 05-Jun-2008

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Archived Business Gifts News - June 2008

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