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Corporate gifts news and stories. News about corporate gift giving, trends in executive and engraved gifts, and latest information from the business gifts and promotional merchandise industry.
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Archived Business Gifts News - August 2008

Good branding 'should not be changed'
Effective branding, which can be transferred onto promotional executive gifts, should not be suddenly changed because this risks destroying a customer's tru...
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Published: 19-Aug-2008
Poor branding 'could cause cities to lose out'
The ineffective branding strategies of British cities could cause them to lose out to their better-marketed European peers, it has been claimed.According to the...
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Published: 19-Aug-2008
Add in extras 'to avoid relying on price'
In order to avoid relying purely on people buying from a firm because it has the lowest price, companies should ensure they offer something special to their cus...
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Published: 18-Aug-2008
Corporate gifts hit the Gulf
Business people in the Gulf region are some of the most prolific givers of corporate gifts, it has been claimed.Middle eastern news provider Albawaba.com has re...
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Published: 18-Aug-2008
Good branding 'ultimate source of value'
Having good, consistent branding is "the ultimate source of value" for companies, as indicated by the success of well-branded firms, expert Tom Sitati...
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Published: 15-Aug-2008
Corporate gifts race 'a great success'
The British Promotional Merchandise Association's (BPMA's) annual dragon boat race was a great success, with nine boats taking part.Sailing took place a...
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Published: 15-Aug-2008
Marketing gurus extol the virtues of corporate gifts
Marketing experts in Cheshire are to attend the M Factor event to teach local businesses how to use corporate gifts.Firms from Halton and Cheshire are invited t...
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Published: 15-Aug-2008
Corporate gift essentials
Executive gifts and corporate gifts are one of the most popular and effective ways to promote your business, it has been claimed.According to tepouz, writing on...
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Published: 14-Aug-2008
Understand 'the hidden message' of branding
A clear advantage is available to those businesses which can identify the messages behind their own branding and work to improve them, an article has claimed.Na...
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Published: 14-Aug-2008
Obama appeals to farmers
Democratic candidate for the US presidential position Barack Obama is calling on farmers in rural Ohio to support him by using all means necessary to promote hi...
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Published: 13-Aug-2008
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