Branded Merchandise News

Add in extras 'to avoid relying on price'

In order to avoid relying purely on people buying from a firm because it has the lowest price, companies should ensure they offer something special to their customers, it has been claimed.

Jimmy Krangol, marketing consultant, speaking to CorporateLogo.com has said that anyone relying simply on having the lowest price can easily be undercut by anyone else and as such, firms should think about giving extras such as guarantees and corporate gifts.

Mr Krangol explained: "Once you escape a price-competitive environment via positioning and guerrilla marketing, you really can 'set your own price'"

Other policies to consider include bundling goods and services together and offering options such as bronze, silver and gold selections.

This means consumers can set their own price as they consider how much to give the firm, the marketer said.

Doing this can make price comparisons with competitors impossible, Mr Krangol added.

Middle eastern news provider Albawaba.com has reported a local retailer who said companies miss opportunities when they give corporate gifts which do not precisely demonstrate the benefits of their brands.

Looking for logo branded corporate gifts? Business Gifts Supplier offers a choice selection of silver gifts with free logo engraving. Our range includes bar accessories, men's accessories, desk accessories and other luxury executive gifts.

Published:18-Aug-2008

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