Branded Merchandise News

Belfast re-branding printed on corporate gifts

Northern Ireland's capital city Belfast has created a new branding to print on corporate gifts and promote the city.

The city's new logo consists of a B shaped to look like a heart and has associated slogans including 'be vibrant', 'be noticeable' and 'be part of it'.

Waterfront Hall was the backdrop for the unveiling of the city's makeover, at an event attended by 250 of Belfast's most prominent citizens, the Belfast Telegraph reports.

The Lord Mayor Councillor of Belfast Tom Hartley said that the strength of the city, as represented by the new imagery which could be transferred onto executive gifts, was that Northern Ireland has "the best people in the world", the newspaper quotes.

Hearts will now be used to represent Belfast on advertising sites around the city and on all merchandise produced to promote the area.

The new branding also encompasses a new typeface called Moment to accompany the logo on official literature and corporate gifts.

According to government business advisory service Business Link, strong brands can help to create customer trust.

Looking for executive gifts? Business Gifts Supplier offers a choice selection of executive business gifts including bar accessories, men's accessories, desk accessories and more.

Published:30-Jun-2008

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