Branded Merchandise News

BPMA launched corporate gifts advertising campaign

The British Promotional Merchandise Association (BPMA) has launched an "extensive" advertising campaign encouraging businesses to invest in corporate gifts.

It will promote both members of the BPMA and the organisation itself, with adverts appearing in trade magazines such as Promotions and Incentives, Marketing Week, PPD magazine and Printwear and Promotion.

The campaign will tell readers of these magazines and from the executive gifts industry to look out for the BPMA logo as it is the mark of a professional.

In order to benefit from the marketing efforts, the BPMA has advised its members to display the crown on their home page.

Last year, the campaign was so extensive it sparked off mentions in both the Financial Times and BBC News 24.

According to Get-Corporate-Gifts, such items can help build a "true relationship" with clients.

Executive gifts, such as desk accessories, men's accessories and pewter tankards, should be high quality items to avoid offending people, the author added.

Looking for executive gifts? Business Gifts Supplier offers a choice selection of executive business gifts including bar accessories, men's accessories, desk accessories and more.

Published:19-Sep-2008

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