Promotional Gifts News

Branching into new markets 'may require different branding'

Getting into different markets may mean that your corporate gifts and other logo-ed goods need to be re-branded, a business expert has advised.

Writing in the Washington Post, Sharon McLoone said that aiming a product at the Hispanic market might mean a new approach needs to be taken.

Speaking to Ms McLoone, native Guatemalan and advertising executive Luis Vasquez-Ajmac said that a brand defines a company's image and represents its identity.

It is a "value proposition, boiled down to a single, thought-provoking image or idea", he explained.

VistaPrint, a marketing company aimed at small businesses, has hosted a webinar detailing the benefits of executive gifts and corporate gifts.

The webinar Giveaway Gold: Promotional Products That Drive Revenue included information on how executive gifts can benefit branding and how customisation can help promote a firm.

Looking for logo branded corporate gifts? Business Gifts Supplier offers a choice selection of silver gifts with free logo engraving. Our range includes bar accessories, desk accessories and other luxury executive gifts.

Published:03-Jul-2008

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