Branded Merchandise News

Brand 'a company's personality'

The branding of the company is ultimately the firms 'personality', according to entrepreneur Nick James.

Mr James told the Reading Evening Post that an effective brand is what makes one product stand out from the others in a marketplace.

Everything from colours to the way you answer your company phone makes a difference to the "feel" of a company to customers, Mr James continued.

"Once they are sure that your brand is a badge of trust, they will stick with you, returning again and again," he added.

The best way to shape your brand is to take a step backwards from your company and consider what kind of ideals you want the brand to convey.

A young and fresh company will require different branding strategies from one aiming to project a traditional and distinguished image, Mr James told the paper.

One way to spread awareness of a brand is through the use of corporate gifts.

A more traditional brand might look to distribute high quality pens from brands such as El Casco, whereas a younger more "hip" company might prefer funky silver gifts.

According to karlos blog, the key to successful corporate logo gift marketing is providing gifts that recipients will want to use regularly.

Published:30-Apr-2008

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