Branded Merchandise News

Branded gifts could be more effective than web advertising

Only 25 per cent of people see all of the adverts on a website - particularly if the adverts are below the fold, according to new research.

Marketing research and consulting firm the Warren commissioned the report into the return on advertising spend and how it was affected by where the web-user looks on the screen.

According to the findings, only 60 per cent of web users see an advert placed above the fold, compared with only 25 per cent seeing adverts below the fold.

Using branded merchandise such as pewter tankards or executive business gifts may give a better return on investment because they can be sent to targeted potential or existing customers to enhance a brand.

MarketingSherpa, which carried out the research, discovered that when purchasing advertising, few businesses paid attention to the location of their advertisement on a website.

Published:08-Apr-2008

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