Branded Merchandise News

Branding 'as old as civilisation'

The earliest evidence of branding is found in ancient Mesopotamia (now Iraq), according to an archaeologist quoted in the Telegraph.

The newspaper reports that Dr David Wengrow from University College London believes that bottle stops emblazoned with symbols found in the region are the earliest evidence of branded goods.

Logos featured on the bottles "project images of masculinity and femininity" . Dr Wengrow told the Telegraph.

In addition, some of the symbols depict warriors in violent or macho acts - the equivalent of the kind of advert aimed at today's 'lad', the paper reports.

Branding was created 8,000 years ago when villagers pressed designs into their clay bottle stops, the paper reported, which was turned into true branding with the urbanisation of the country.

Today, a strong brand can help a company to sell more goods.

According to corporate gifts expert Matthew Pressman, getting your brand out to consumers in the form of corporate logo gifts can help to "leave a lasting impression in the minds of your consumers".

Published:24-Apr-2008

Related Branded Merchandise News Items:

China celebrates Olympic flame with engraved relay badges

Pure gold and silver commemorative engraved badges are to be sold as souvenirs of the arrival of the Olympic flame in China.Pictures engraved into the badges in...
Read full article
Published: 01-Apr-2008

The right colours important in branding

Choosing the right colour to market your brand can be important, according to an Australian business advisory website.Sean Adams, writing on Smartcompany.com.au...
Read full article
Published: 30-Apr-2008

Asia's most trusted brands revealed

Reader's Digest Asia has published its annual list of the most trusted brands on the continent.According to jewellery entrepreneur Meer Sadik Habib, owner o...
Read full article
Published: 30-Apr-2008

Corporate gifts are a cheap way to build up a business name

Gifts for clients are a good way to "make an impact" and publicise a business, according to blogger Bob Meyer.When corporate gifts first began to be w...
Read full article
Published: 19-Mar-2008

Charity raising funds through branded merchandise

Sri Lanka's ambassador for World Animal Day is using branded merchandise to raise funds for her campaign to curb the country's stray dog problem.Otara G...
Read full article
Published: 11-Apr-2008

Brand 'a company's personality'

The branding of the company is ultimately the firms 'personality', according to entrepreneur Nick James.Mr James told the Reading Evening Post that an e...
Read full article
Published: 30-Apr-2008

Engraving personal possessions can help prevent theft

Many thefts of laptops from cars, airports and hotel rooms could be prevented by engraving personal information into the machines, according to processor.com.Th...
Read full article
Published: 19-Mar-2008

Student 'pleased with engraved flask'

Ohio State University student newspaper the Lantern has conducted some research into people's favourite Valentine's Day gifts, and an engraved flask was...
Read full article
Published: 15-Feb-2008

Silver gifts for expectant mothers

Baby showers are becoming increasingly extravagant and expensive, reports the Observer.It claims that there is an emerging trend of expectant parents drawing up...
Read full article
Published: 18-Feb-2008

Re-branding 'should be in response to customer needs'

Logos to go on branded and corporate gifts should only be redesigned when the customer demands it, according to New Zealand website Stuff.All too often, re-bran...
Read full article
Published: 08-Apr-2008