Branded Merchandise News

Branding 'most important consideration for a new business'

A strong brand is essential for a new business, according to Dawn Gibbins.

In an article for Real Business magazine, Ms Gibbins described branding as "the single most important thing" for a new company to consider.

Ms Gibbons believes that a brand is a collection of "perceptions" associated with a particular product or service.

For example, a consumer might purchase a BMW to project the message that they are a high achiever or buy an Apple computer to show that they are quirky and fashionable.

Companies wishing to change perceptions of their brand should consider what kind of images and feelings their product or services provokes, says Ms Gibbons.

A successful brand can fuel success and help companies grow to become "world leaders".

Choosing high-quality corporate gifts to represent your firm can help to promote your business, according to Cheow Yu Yuan on ezinearticles.com.

Corporate gifts available include silver gifts and company engraved gifts.

Published:29-Apr-2008

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