Branded Merchandise News

Branding 'still useful for small businesses'

Forming a recognisable brand which can then be reproduced on corporate gifts and other promotional merchandising is just as important for small businesses as for large ones, it has been claimed.

Writing for Indian publication the Economic Times, Niranjan Mudholkar said that branding has "nothing to do with size - it is about defining and regularly highlighting the value propositions of a company in the customer's mind and in the market".

He added that being in a small business can make branding easier than within a larger organisation because small to medium-sized enterprises often have the flexibility to redefine their image.

According to Mr Mudholkar, successful branding is not just about physical images such as logos - emblazoning executive gifts, pewter tankards, desk accessories or bar accessories, company colours and uniforms but also includes the way a company interacts with its customers and the service it provides.

Employees should be clear about the aims and strategy of the brand, he added.

Belfast has recently been on a drive to re-brand the city by introducing a new love-heart style image and slogans.

Looking for corporate gift ideas? Business Gifts Supplier offers a choice selection of bar accessories including pewter tankards, hip flasks, corkscrews, bottle openers and more.

Published:23-Jul-2008

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