Corporate Gifts Giving News

Business gifts 'more important than ever'

Business gifts are especially important in times of economic uncertainty, an expert in the field has advised.

Suzanne Worwood, vice-president of merchandising for 4imprint, notes that there is no better opportunity to strengthen relationships with existing clients.

"When the economy is tight, people wonder whether they should eliminate business gift-giving," she said.

"But, you can make the case that this is a critical time to let existing customers and valued partners know how much you appreciate their business."

Ms Worwood expects useful, practical business gifts to be popular this year, given the current economic climate.

"A gift that is useful, personal and matched to the recipient's lifestyle can make a big impact without being extravagant," she points out.

Recent research commissioned by the Incentive Federation and carried out by Glenrich Business Studies found that 80 per cent of businesses now give corporate gifts, compared to just 48 per cent in 1991.

Published:21-Oct-2008

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