Corporate Gifts Giving News

Business growth conference to discuss corporate gift benefits

A conference is being held on the June 6th by the Castle Morpeth Business Forum which will discuss the various benefits of using corporate gifts and business gifts to promote a firm.

Entitled Helping Your Business to Grow, it will contain four presentations on different marketing methods and how they can be used to increase a firm's visibility, profitability and market share.

Ultimately, with the use of business gifts it is hoped that firms will be able to see their profits grow.

Advertising specialist Carlo Nardini will be leading the discussion on replacing traditional marketing techniques with the distribution of corporate gifts such as pewter tankards, bar accessories or desk accessories.

Other themes to be presented include the importance of networking, how to exploit the media and the significance of the marketing message a firm projects.

Research by 1to1 Media quoted in Promo magazine found that some 84 per cent of marketers believe that "building customer trust will become marketing's primary objective" by 2020, something that some experts believe can be done through the use of corporate gifts.

Published:04-Jun-2008

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