Corporate Gifts Giving News

Cheers logo protected by CBS

American studio CBS has launched a lawsuit against Cheers of Rockford, a company which has been trading under what the filmmaker claims is it own trademark, the Boston Herlad reports.

The newspaper says that the civil complaint was lodged on Thursday in response to the bar's use of the fictional pub's logo with an additional "of Rockford".

According to CBS's consumer products division, the Cheers programme - which was made between 1982 and 1993 - is a valuable part of the studio's history and DVD sales of the series remain "very healthy", despite 15 years off air, the newspaper reports.

Corporate gifts can feature well-known logos which can make them valuable promotional tools, a blog has claimed.

Writing for BetterBusinessOnly.com, bizeditor said that putting a subtle logo on executive gifts can often be the most effective as a large corporate gifts slogan can create a negative impression.

Published:14-Jul-2008

Related Corporate Gifts Giving News Items:

Employee branding 'requires role models'

Creating a successful impression of a company's brand among employees is down to successful role models and not just about fun, according to business expert...
Read full article
Published: 29-May-2008

Gift vouchers 'could be phased out'

Paper gift vouchers could soon be phased out in favour of gift cards, it has been claimed.Gift vouchers are popular with consumers, while many businesses use vo...
Read full article
Published: 26-Sep-2008

Engraved gifts for 100-year-old twins

Identical twins from South Africa have been given engraved gifts from the city of Johannesburg for their birthdays.South African newspaper the Star reports that...
Read full article
Published: 20-Feb-2008

Pens make 'the most popular corporate gifts'

The most popular corporate gifts are pens because of their usefulness and their affordability, according to a gift marketing expert.James Biggin has said that t...
Read full article
Published: 29-Apr-2008

Corporate gifts 'build and promote your business'

Giving corporate gifts and executive gifts can help to "build and promote your brand" by "telling your customers" about your company, accord...
Read full article
Published: 19-May-2008

Mistakes in corporate gift giving 'can damage customer relationship'

Choosing the wrong types of corporate gifts can "largely affect the customer relationship", according to an executive gifts expert.Writing on docstoc....
Read full article
Published: 19-May-2008

Corporate gifts 'don't always need to be flashy'

Executive business gifts can be a tricky business if a company is small and does not have a large budget, it has been claimed. A Sydney Morning Herald blog stat...
Read full article
Published: 27-Feb-2008

When choosing corporate gifts 'make sure you know your client!'

Those making corporate gifts-buying decisions have to make sure they really know clients preferences when choosing their gifts, it has been reported.According t...
Read full article
Published: 12-Sep-2008

Make corporate gifts look like a 'thank you'

People hoping to promote their business through the use of corporate gifts would do well to make the gift look like a 'thank you' to customers, it has b...
Read full article
Published: 14-May-2008

Bar accessories 'perfect for home cinemas'

Home theatre furniture should always include bar accessories, it has been claimed.According to the Upholstery Cleaning blog on Corsavoo.com, the ideal home cine...
Read full article
Published: 28-Aug-2008