Corporate Gifts Giving News

Company branding 'not just a logo'

While a company's logo is important to its perceptions among members of the public, company branding "is not just a logo", according to Australian business site News.com.au.

Branding is about how a firm and its products or services are perceived by its clients and customers, the site claims.

Speaking to News.com.au, Steve Alley, joint managing director of Di Marca Brand Performance, explained that if this perception conflicts with what the company is trying to convey then its brand image is "all wrong".

He commented: "The essence [of a brand] is surrounded by benefits, propositions, values, personalities. If we can get it down to the essence at staff level, people can use it on a daily basis and project it to customer touch points."

According to PR-Inside.com, giving high-quality corporate gifts to a potential or existing customer will create a strong brand as well as a feeling of goodwill towards your company and encourage clients to return to your service,

Business gifts can include engraved gifts, silver gifts, tankards and flasks, and executive gifts.

Published:30-May-2008

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