Branded Merchandise News

Corporate gifts advertising 'more enduring than TV'

Giving corporate gifts as a way to market a business can be more effective than advertising on TV, it has been stated.

According to gifts expert Gareth Parkin writing on articlesbase.com, media advertising is "impersonal", whereas business gifts can be used to build up a better relationship with a company.

He said that after watching a television advert, people are often likely to forget about the company within a couple of seconds.

Mr Parkin comments: "Good promotional gifts have the power to harness the good will of clients, associates and business partners."

Business gifts such as executive games can appeal to younger customers, he added.

Indian corporate gifts company Gitanjali has said that appropriate business gifts will be "treasured forever" by recipients.

He suggests that corporate gifts be given away as trophies or corporate recognition awards to employees or clients as a symbol of the company's appreciation.

Looking for corporate promotional gifts? Business Gifts Supplier offers a choice selection of business promotional gifts including pens, picture frames, keyrings, card cases, pewter tankards and hip flasks.

Published:19-Jun-2008

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