Branded Merchandise News

Corporate gifts association surveys HR managers

The Promotional Products Association International (PPAI) has been questioning HR managers on how they use executive gifts to reward their staff members.

For the second year running the PPAI had a stall at the Society of Human Resource Management Conference and Exhibition and collected the opinions of professionals from around the world concerning corporate gifts.

The focus of the study was on how HR departments use corporate gifts - which could range from engraved pewter tankards to desk accessories to bar accessories - to reward and motivate their employees in the workplace.

Last year, 62 per cent of businesses were found to have employee service awards and 54 per cent had anniversary recognition programmes.

Of those questioned, 16.3 per cent said that using corporate gifts to motivate staff was 'extremely effective' and 55.2 per cent said it was 'effective'.

Similarly, the Incentive Federation found that in 2003 North American companies spent around $27 billion (£13.5 billion) on travel and merchandise programs.

Looking for logo branded corporate gifts? Business Gifts Supplier offers a choice selection of silver gifts with free logo engraving. Our range includes bar accessories, desk accessories and other luxury executive gifts.

Published:02-Jul-2008

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