Promotional Gifts News

Corporate gifts 'best advertising in the credit crunch'

Promoting a business through corporate gifts can be the best way to advertise during the credit crunch, it has been claimed.

According to an executive gifts supplier, back-to-basics methods can be one of the best ways to attract future clients.

BuyChampagne.com says that the most important thing to consider when purchasing corporate gifts is the marketing campaign behind them.

Some of the most important factors are the timing of the gift, the type or profile of the client, as well as the budget available for the promotion.

For example, the site believes, the client profile should be instrumental in deciding what type of executive gifts to provide them with.

A spokesperson for BuyChampagne.com commented that it is worth "considering the target market and segmenting it into a list of potential niches, each with their own identifiable needs".

Giving away corporate gifts should be a "crucial" part of a firm's advertising strategy, it has been claimed.

Jenny Schweyer, writing on Article Alley, has described the giving of corporate gifts like desk accessories or pewter tankards as a "crucial" part of a small firm's advertising strategy as it may be the only type of marketing it can afford.

Looking for logo branded corporate gifts? Business Gifts Supplier offers a choice selection of silver gifts with free logo engraving. Our range includes bar accessories, desk accessories and other luxury executive gifts.

Published:22-Jul-2008

Related Promotional Gifts News Items:

Pewter tankards for prize-winning rowers

Bexhill Rowing Club has presented a winning rowing team with engraved pewter tankards and a commemorative shield to celebrate their achievements.The Bexhill Obs...
Read full article
Published: 17-Jun-2008

Malaysia 'must create its own brand'

In order to attract tourists and investment, Malaysia must "brand itself to the world", it has been claimed.Malaysian website the Star reports that th...
Read full article
Published: 17-Jun-2008

'Buy corporate gifts from a reliable source'

It is necessary to purchase corporate gifts from a reliable source in order to ensure their quality, a commentator has argued.Writing on the Good & Cheap bl...
Read full article
Published: 06-Aug-2008

Sir Alan slams ineffective branding

Advertising which is produced 'to win awards rather than sell products' has been criticised by Sir Alan Sugar during an appearance on the BBC's come...
Read full article
Published: 19-Jun-2008

Most people 'believe in the power of business gifts'

The majority of people believe that branded merchandise and corporate gifts increase a company's brand awareness, a survey has found.According to a report o...
Read full article
Published: 05-Jun-2008

Corporate gifts attract potential recruits

Computer gaming company Red 5 has sent out engraved corporate gifts to their 100 most-desired programmers.Red 5 described emails as "overdone" and &qu...
Read full article
Published: 07-Mar-2008

J-Lo to receive engraved earrings

Jennifer Lopez is set to receive a £1.3 million pair of earrings from husband Marc Anthony.The songwriter has had the earrings engraved with the initials o...
Read full article
Published: 03-Apr-2008

Market demand for corporate gifts 'has increased trade shows'

The number of trade shows and the volume of big businesses visiting trade shows has been increased by the rising popularity of corporate gifts, it has been clai...
Read full article
Published: 19-May-2008

Dates announced for corporate gifts show

The dates for a national trade show for the executive gifts industry have been announced.More than 100 suppliers of corporate gifts and executive gifts are set ...
Read full article
Published: 25-Jun-2008

Business promotional gifts depend on"immediate impact"

Corporate promotional gifts which are produced to market a particular event need to be innovative and exciting, it has been claimed.According to Brian Cerra of ...
Read full article
Published: 28-Feb-2008