Promotional Gifts News

Corporate gifts competition 'creates campus tradition'

A competition to design a university's corporate gifts has led to the creation of a corporate wardrobe for the institution.

The University of Technology in Sydney (UTS) ran a contest open to all students to design an effective logo which would be printed onto corporate logo gifts for overseas visitors and hosts, as well as on sale to the general student population.

According to the university, these business gifts, which are ties or scarves, are always to be seen on at least one member of the institution's senior management team.

Logo design has even become part of the university's textiles course.

Cecilia Heffer, Textiles co-ordinator and lecturer, said that students are required to "visually communicate what UTS means to them".

Entrepreneur Nick James told the Reading Evening Post that the branding of the company is ultimately the firms 'personality'.

"Once they are sure that your brand is a badge of trust, they will stick with you, returning again and again," he commented.

Published:03-Jun-2008

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