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Branded Merchandise News

Corporate gifts outlet opens in Dubai

A corporate gifts showroom has opened in a new housing development in Dubai, illustrating the importance placed on the business gifts sector worldwide.

The chief executive officer of the corporate gifts company Faisal Seddiq Al Mutawa said that the personalised gifts he sells provide a "sentimental value" to their recipients, Al Bawaba reports.

Business gifts are "art that is cherished and looked by the receiver as a memory for long time to come", he told Al Bawaba.

He said that the corporate gifts sold by his company are often given away on special occasions such as weddings, birthdays, anniversaries and can be customised according to the individual requirements of the client.

In a recent visit to Dubai, managing director of TNS Consumer Equity Company Lesley van der Walt said that research on attitudes in the Middle East had found brand loyalty to be higher than in the West, Al Bawaba reported.

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Published:18-Jun-2008

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