Corporate Gifts Giving News

"Credible brand"needed to sell UK bananas

In order to sell bananas in the United Kindom it is important that a firm has a credible brand to sell under, says Fresh Plaza.

The global fresh produce and banana news provider revealed that the success of the Domincan banana in the UK is partly due to its strong branding.

McCathy Marie, has called on producers to improve their branding in order to raise sales of the fruit, Fresh Plaza reports.

"To sell bananas in the United Kingdom you must have a creditable brand under which it is being sold," he commented to the banana news provider.

According to the president and chief executive officer of the Promotional Product Professionals of Canada Donald O'Hara, speaking to the Nova Scotia Business Journal, branding through corporate gifts is very effective and as such, is one of the fastest-growing forms of advertising.

He added that executive gifts were versatile, cost-effective and unique.

Looking for logo branded corporate gifts? Business Gifts Supplier offers a choice selection of silver gifts with free logo engraving. Our range includes bar accessories, desk accessories and other luxury executive gifts.

Published:27-Jun-2008

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