Corporate Christmas Gifts News

Father Christmas 'the world's strongest brand'

Santa Claus is the strongest brand in the world, it has been claimed.

Writing in Scotland on Sunday, Michelle Rodger said that as a brand, "Santa's got the lot".

This is because he has favourable values, characteristics, quality, staying power and consistency.

His value and perception are the same around the world, where he both looks and stands for equal things.

She comments: "How many other brands could persuade young children to believe that an old man from the North Pole spends all year making presents with his team of little elfin helpers and then flies around the world in one night?"

Ms Roger is also impressed that nobody has to promote Father Christmas's brand any more as it is spread by word of mouth.

According to the Affiliate Info blog, branding is very important for businesses as it makes consumers associate a certain product or service with a company.

The blog claims corporate gifts can help reinforce a company's brand perception.

Looking for corporate gift ideas? Business Gifts Supplier offers a choice selection of bar accessories including pewter tankards, hip flasks, corkscrews, bottle openers and more.

Published:29-Jul-2008

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