Branded Merchandise News

Global Radio to rebrand

London's Global Radio is set to rebrand a large proportion of its One Network stations into a network of Heart-branded stations.

The development represents part of Global Radio group chief executive Ashley Tabor's plan to simplify what it is available to advertisers, reports Brand Republic

Companies placing advertisements will now be able to focus on seven main brands - LBC, Galaxy and Choice, Classic FM, Gold AM, Xfm and the Hit Music Network.

"Most clients don't know what buying the One Network means", said Tabor, adding that the stations are "a rag-bag collection of local stations and clients need the message to be simplified. The problem is the world's moved on and these stations haven't".

Branding expert Steve McKee recently noted that the more a company invests into branding, the more it will get out of it.

According to the Gifte blog, now is the perfect time of year to renew business contacts through sending corporate gifts.

Looking for logo branded corporate gifts? Business Gifts Supplier offers a choice selection of silver gifts with free logo engraving. Our range includes bar accessories, men's accessories, desk accessories and other luxury executive gifts.

Published:23-Sep-2008

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