Corporate Gift Ideas News

IT 'most innovative brands'

Top technology brands Sony, Apple and Microsoft make up the top three in a survey detailing how 'innovative' customers perceive their brands to be.

Branding consultancy Incite questioned almost 500 people and found that around 74 per cent of consumers look up to brands which are "constantly moving forward", Brand Republic reports.

Other brands in the top ten include Virgin, Nokia, Dyson and Nintendo.

Branded merchandise and corporate gifts can greatly influence the way a company is perceived, according to PR-Inside.com.

The site recommends choosing corporate gifts that are appropriate to the type of brand image a company wishes to display.

For example, a more traditional pub might choose to promote itself through bar accessories such as pewter tankards.

Promotions expert Lottie Carrot has said that corporate gifts can help to distinguish one company from another.

Looking for corporate promotional gifts? Business Gifts Supplier offers a choice selection of business promotional gifts including pens, picture frames, keyrings, card cases, pewter tankards and hip flasks.

Published:16-Jun-2008

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