Branded Merchandise News

Mandela 'inspiration for marketers'

Nelson Mandela has "cemented himself as one of the truly great personal brands of our time", a commentator has claimed.

Writing in the African Business Daily, Tom Sitati said marketers can take inspiration from Mr Mandela's "meteoric rise" when they are thinking of ways to build brands - whether for people, charities or products.

Hyde Park was chosen as the location for his 90th birthday celebrations because it emphasises his "global presence", according to the newspaper.

Building up his brand over time has also helped Mr Mandela's image, and having a long period to create a consistent and clear message has also helped products such as Coca-Cola, Mercedes and British Airways, Mr Sitati commented.

Knowing the audience is also important and Mr Mandela has always worked to mould his in an appropriate way, according to the writer.

Writing on HRMbusiness.com, an expert explained said that corporate gifts and men's accessories a business's logo and slogan can perpetuate a brand image and make it stand out from others.

Looking for executive gifts? Business Gifts Supplier offers a choice selection of executive business gifts including bar accessories, men's accessories, desk accessories and more.

Published:24-Jul-2008

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