Branded Merchandise News

Marketing 'getting more important' for wealth firms

A "fiercely competitive market" is forcing US wealth management firms to increase their branding strategy in order to make sure they stand out from their competitors, according to an expert.

Principal of SwanDog Strategic Marketing LLC Dave Swanson said that effective marketing "gives you a chance to extol your competitive virtues and let people know what you stand for", revealed Charles Paikert writing for Investment News.

Analysis of the high-net market allowed one firm to adapt its services and its branding to make it more appealing to those who may be looking to choose a wealth management firm, he commented.

Mr Paikert also revealed that the firm benefited from non-traditional marketing tools such as corporate gifts of board games.

According to business gifts expert Gareth Parkin, corporate gifts can "do all the advertising and marketing for your business".

Looking for executive gifts? Business Gifts Supplier offers a choice selection of executive business gifts including bar accessories, men's accessories, desk accessories and more.

Published:09-Jun-2008

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