Promotional Gifts News

Name 'critical for business success'

Choosing the right name for a company which can then be printed onto corporate gifts is essential, according to a business expert.

Writing in the E-commerce Times, Naseem Javed said that the public's decision whether or not to spend their money with a particular company is partially dependent on the firm's name.

Mr Javed said: "Customers are influenced by the personality of the name identity, what it says, connotes, projects and what kind of secret or hidden messages it has embedded in its alpha-structure."

Promotions expert Lottie Carrot also believes in the power of a company's name and has said that a successful corporate gifts strategy can lead to increased brand recognition and higher revenues.

She said the best way for a company to approach its executive gifts strategy is to "think outside the box".

Recalling gifts they may have received in the past, for example pewter tankards, desk accessories or bar accessories, could give firms an idea of the type of gift that would interest them, Ms Carrot advises.

Looking for corporate promotional gifts? Business Gifts Supplier offers a choice selection of business promotional gifts including pens, picture frames, keyrings, card cases, pewter tankards and hip flasks.

Published:25-Jun-2008

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