Promotional Gifts News

New ways of creating brand loyalty

Word-of-mouth marketing is one of the most effective ways of creating a buzz around your company and new ways of promoting companies are always being created, according to a branding expert.

Susan Gunelius, writing on brandcurve.com, has said that new training courses are being offered by companies such as BMW and Sephora on how best to use their products.

This method of marketing creates a number of "incredible opportunities", according to Ms Gunelius.

Such training would increase brand loyalty and lead to more people talking about the products and "possibly becoming brand evangelists if the experience is memorable and impactful enough", she said.

Corporate gifts are another way to increase brand loyalty.

Giving a high-quality gift to a potential or existing customer will create a feeling of goodwill towards your company and encourage clients to return to your service, according to PR-Inside.com.

Such gifts can include engraved gifts, silver gifts, tankards and flasks, and executive gifts.

Published:01-May-2008

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