Branded Merchandise News

New York trade fair will show"critical role"of branded products

Branded products will play a starring role in a New York trade fair to be held in May.

The fair is designed to show how using branded products can "break through the communications clutter" to get a firm's message to their target audience.

Promotional products can range from engraved keyrings to silver trophies for achievement.

Show director Jim Kilmetis says branded products are an excellent way to raise awareness of a product or company.

He described branded products used in promotions, recognition and rewards as "a powerful medium" which is "essential" in getting through to people, customers and employees.

The New York Incentive, Rewards and Recognition Show and Brand Engagement Conference is intended to "give a fresh perspective on how to maximise performance" of employees.

Exhibitors at the conference will include American Express Incentive Services, Barnes & Noble, Fuji, Marriott, Sony and Canon.

The conference is intended for general management, marketing, finance, corporate communications or human resources and promises to teach learn state-of-the-art practices and one-to-one marketing methods.

Published:06-Mar-2008

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