Promotional Gifts News

'No marketing campaign complete' without corporate gifts

Using corporate gifts to promote a business is an essential part of a marketing campaign, according to a business gifts expert.

Gareth Parkin claims that done well, business gifts can "do all advertising and marketing for your business".

They can help with both customer retention and growing a firm, as well as helping to define a company's brand, Mr Parkin explains on freearticleonline.info.

Corporate gifts can enter people's homes, he adds.

Such items as pewter tankards, desk accessories or picture frames can all make it into people's houses where they will be seen frequently by those who live or visit there.

He adds that business gifts need to be an appropriate colour and item for the image of your company that you are aiming to project.

Sean Adams, writing on Smartcompany.com.au claims that using the right colour to market your brand can make a difference to branding success through ensuring effective brand recognition.

Published:05-Jun-2008

Related Promotional Gifts News Items:

Significance of promotional gifts 'cannot be underestimated'

The significance of corporate gifts for firms that are "serious" about making an impact on their customers cannot be underestimated, according to a co...
Read full article
Published: 13-May-2008

Brand recognition 'enhanced' by corporate gifts

Customised corporate gifts can help increase brand recognition among potential clients, it has been claimed.According to American firm Corvest, interesting and ...
Read full article
Published: 27-Aug-2008

Webinar held on benefits of corporate gifts

A small business marketing company has hosted a webinar outlining the benefits of corporate gifts.Topics covered in Giveaway Gold: Promotional Products That Dri...
Read full article
Published: 01-Jul-2008

Executive gifts 'hold a special place'

Small businesses should treasure corporate gifts such as pewter tankards and men's accessories as an effective and affordable way to market brands, it has b...
Read full article
Published: 20-Aug-2008

Engraving on lost trophy helps reunite it with last owner

An engraved trophy found in a skip has been reunited with its owner, a popular Bolton sportsman. The Jonah Barrington Trophy was found by a builder clearing out...
Read full article
Published: 28-Mar-2008

Market demand for corporate gifts 'has increased trade shows'

The number of trade shows and the volume of big businesses visiting trade shows has been increased by the rising popularity of corporate gifts, it has been clai...
Read full article
Published: 19-May-2008

American town offers trophy for best pothole

The local paper in Rochester, Maine is offering readers the chance to have their name engraved on a trophy by finding the most extreme potholes in the town.Entr...
Read full article
Published: 07-Mar-2008

Corporate gifts showcased in Canada

The Promotional Product Professionals of Canada (PPPC) have been holding a trade show to showcase some of the products available in the corporate gift and promo...
Read full article
Published: 07-May-2008

Corporate gift essentials

Executive gifts and corporate gifts are one of the most popular and effective ways to promote your business, it has been claimed.According to tepouz, writing on...
Read full article
Published: 14-Aug-2008

Shabby corporate gifts 'can harm your brand'

Using poor-quality corporate gifts can have a detrimental effect on your brand, according to gift expert Cheow Yu Yuan.Tacky gifts or an inappropriate or old-fa...
Read full article
Published: 28-Apr-2008