Corporate Gifts Giving News

People 'don't trust' traditional advertising

A survey carried out by Bridge Ratings has found that members of the public do not trust traditional forms of advertising to tell them the truth about a product.

In 1997 the University of Massachusetts found that advertising was given a rating of just 3.3 out of ten for trustworthiness among Americans.

By 2007, the Bridge Ratings survey discovered that this figure had fallen further to a 2.2 trustworthiness rating.

However, the survey showed that people rated the opinions of friends, family and acquaintances much more strongly, in 2007 giving them a trustworthiness rating of 8.6 per cent.

Writing on Marketing Blurb, Susan Gunelius remarked that advertisers need to turn away from overt forms of promotion and instead try to drum up a "buzz" around their products or services.

Some ways of creating word-of-mouth advertising could include the production of corporate gifts to give to potential or existing clients.

Social networking sites such as Facebook and MySpace are also seen as good potential ways of generating word-of-mouth advertising.

A survey carried out for World Book Day found that blockbuster books often sell so well because of this kind of advertising, with books such as The Da Vinci Code, Captain Corelli's Mandolin and Birdsong all selling well because of it.

Published:08-May-2008

Related Corporate Gifts Giving News Items:

Irvine wins engraved crystal football for Preston win

Preston North End has won English football's Performance of the Week award for their midweek defeat of Stoke City.It is the second time the team has won the...
Read full article
Published: 03-Mar-2008

Hospital celebrates new babies with corporate gifts

A US hospital has developed its own range of corporate gifts for new mothers, reports the Tampa Tribune.St Joseph Women's Hospital in Tampa has produced a r...
Read full article
Published: 29-Feb-2008

Engraved gifts for 100-year-old twins

Identical twins from South Africa have been given engraved gifts from the city of Johannesburg for their birthdays.South African newspaper the Star reports that...
Read full article
Published: 20-Feb-2008

Finalists announced for Council Worker of the Year

The finalists in the Council Worker of the Year Awards have been announced.Awards are intended to celebrate the achievements of frontline workers including libr...
Read full article
Published: 07-May-2008

Lucky engraved silver spoon for a lucky baby

A baby who survived a storm which destroyed his house and killed his mother has been given an engraved silver gift to represent his luck, according to the Guard...
Read full article
Published: 10-Mar-2008

Engraved silver trophy up for grabs in the catering awards

Quality bar staff are being nominated for the Galvin Cup, an international award celebrating the achievements of both students and professional bar attendants.F...
Read full article
Published: 10-Apr-2008

Corporate gifts"a matter of simple courtesy"

Giving corporate gifts to sponsors is a good way to reward those who have helped to organise the corporate sponsorship to your company, according to Gareth Park...
Read full article
Published: 09-Apr-2008

Biggest corporate gift fair in the world to be held in Hong Kong

Next week sees the opening of the Hong Kong Trade Development Council (HKTDC) Hong Kong Gifts and Premium Fair which will run from April 28th to May 1st.It will...
Read full article
Published: 25-Apr-2008

"Useful"corporate gifts more effective

Promotional gifts which have some form of "utility" are the most effective, according to corporate gift expert Lottie Carrot.Ms Carrot told ezineartic...
Read full article
Published: 11-Mar-2008

Ancient engraved ring worth£1,500

Colin Henderson, a metal detector enthusiast from Country Durham, has found a 15th century engraved ring, estimated to be worth £1,500.He found the ring ab...
Read full article
Published: 18-Mar-2008