Corporate Gifts Giving News

Personalisation of corporate gifts 'sends a message'

Personalising corporate gifts can let clients know that they have been considered in the gift-buying process, it has been suggested.

According to an article on docstoc.com, it also shows the recipient of the business gifts that a company has considered their personal preferences or dislikes.

For this reason, well-thought out corporate gifts do not need to be highly priced, the article explains.

If more than one gift is to be given to a single client, it is best to include at least one personalised item which is positioned in a prominent situation within the presentation of the gifts.

This will add to the artificial value of the rest of the gifts, the article claims.

Research by 1to1 Media has found some 84 per cent of marketing executives believe "building customer trust will become marketing's primary objective" by 2020, reports Promo Magazine.

Customer trust and a relationship between client and supplier can be built up through giving personalised gifts.

Published:21-May-2008

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