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Branded Merchandise News

Promotion 'vital to success'

Promotional items are vital in attracting new customers and maintaining a successful enterprise, it is claimed.

Electronics blog JMOCA says that businesses should promote their products and services in order to familiarise themselves with their audience and eventually generate more revenue.

Promotional items like pens or pewter tankards are imprinted with business logos to make the brand known among customers, according to JMOCA.

The blog recommends the distribution of corporate gifts to employees and customers to establish a good rapport and enhance business dealings.

Marketing and business site, Business-man.biz, suggests that executive gifts like picture frames can be more distinctive than general promotional items and may make a company shine in today's corporate environment.

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Published:31-Jul-2008

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