Corporate Gifts Giving News

Promotional gifts help business flourish

Promotional gifts are a sign that a business wants to raise its profile and "arouse" interest about its products or services, it has been claimed.

Gifts are one of the easiest ways to target customers and "woo them" towards a company's brand, according to an article on Ideamarketers.com.

Gifting clients with promotional products and executive gifts not only improves business relationships but actively fosters a positive attitude about the company.

Furthermore, the "psychological association" of the gift is worth thousands of advertisements and recipients will be motivated to think of the company in the future.

"Most corporates opt to attract their customers with gifts that are trendy, creative and unique," states gift provider Philip Metcalf.

"This is a golden opportunity to the company to popularise its brand without annoying the customers."

According to the Advertising Specialty Institute, sales of promotional products and executive gifts in the US totalled $18.6 billion dollars (£9 billion) in 2006, up from $17.8 billion in 2005.

Published:21-Apr-2008

Related Corporate Gifts Giving News Items:

Commemorative golden boot for 100 goals

Whitley Bay player Lee Kerr has been presented with an engraved commemorative gold boot to recognise his 100 goals scored for the club.The 21-year-old Jarrow re...
Read full article
Published: 16-Apr-2008

Even royalty receive corporate gifts

Buckingham Palace has revealed that on the occasion of her golden jubilee in 2002, the Queen received over 600 gifts, many of them official and corporate gifts....
Read full article
Published: 09-Apr-2008

Mark retirement 'with engraved gifts'

Engraved gifts are popular retirement presents for employees who have dedicated time and effort into their work, it has emerged.After 22 years of service to the...
Read full article
Published: 26-Feb-2008

Irvine wins engraved crystal football for Preston win

Preston North End has won English football's Performance of the Week award for their midweek defeat of Stoke City.It is the second time the team has won the...
Read full article
Published: 03-Mar-2008

Engraved crystal prize for Northern Ireland's top young musician

A teenage pianist has been rewarded for her "energy and enthusiasm" in performance with an engraved crystal bowl and music vouchers.Fionnuala Ward won...
Read full article
Published: 03-Mar-2008

Specially engraved trophy for player of the year

Plymouth Albion's Player of the Year has been awarded a specially engraved trophy for his efforts.Readers of the Plymouth Herald voted Ed Lewsey as the best...
Read full article
Published: 29-Apr-2008

Engraved retirement gifts for favourite local landlord

A barman retiring after 30 years pulling pints in the North Devon town of Sidmouth has received a wealth of retirement gifts from his loyal punters.Locals threw...
Read full article
Published: 17-Mar-2008

Charity teens win engraved awards

The Hertfordshire Youth Service Awards were held to celebrate the achievements of 13 to 19-year-olds who have made an outstanding contribution to their communit...
Read full article
Published: 04-Mar-2008

Engraved trophy for Sir Bobby Robson

Hero former manager of the Ipswich football team Sir Bobby Robson was presented with an engraved replica trophy of the FA Cup he won with his team in 1978.The s...
Read full article
Published: 06-May-2008

'Brand your product, not yourself'

Business owners should ensure that their branding strategies focus on their business and not themselves, according to a branding expert.Writing on copyblogger.c...
Read full article
Published: 14-May-2008