Corporate Gifts Giving News

Promotional products 'extremely effective'

Giving promotional products to prospective customers in the real estate industry is "effective" or "extremely effective", according to more than seven in ten American estate agents.

The Promotional Products Association Internal (PPAI) questioned more than 700 estate agents at the 2007 National Association of Realtors Expo and found that nearly 95 per cent of those surveyed include promotional products in their budgets.

Estate agents questioned listed five main reasons for using promotional products, according to the PPAI, including increasing name recognition, generating new custom and goodwill.

They also believed that corporate gifts and branded merchandise could be used to get referrals and increase sales.

Chairman of the board of the PPAI Stan Breckenridge said that the "high touch" element of promotional gift-giving means that "it is possible to reach each customer on an individual basis".

Corporate gifts expert Matthew Pressman believes that distributing corporate logo gifts can "link the gifts effectively with your company’s brand, helping to leave a lasting impression in the minds of your consumers".

Published:25-Apr-2008

Related Corporate Gifts Giving News Items:

Charity teens win engraved awards

The Hertfordshire Youth Service Awards were held to celebrate the achievements of 13 to 19-year-olds who have made an outstanding contribution to their communit...
Read full article
Published: 04-Mar-2008

Crystal award for town's"top citizens"

Young achievers, sports players, musicians and volunteers were honoured in an awards ceremony celebrating the "top citizens" of Helensburgh.Engraved g...
Read full article
Published: 24-Apr-2008

Corporate gifts 'don't always need to be flashy'

Executive business gifts can be a tricky business if a company is small and does not have a large budget, it has been claimed. A Sydney Morning Herald blog stat...
Read full article
Published: 27-Feb-2008

"Useful"corporate gifts more effective

Promotional gifts which have some form of "utility" are the most effective, according to corporate gift expert Lottie Carrot.Ms Carrot told ezineartic...
Read full article
Published: 11-Mar-2008

Engraved retirement gifts for favourite local landlord

A barman retiring after 30 years pulling pints in the North Devon town of Sidmouth has received a wealth of retirement gifts from his loyal punters.Locals threw...
Read full article
Published: 17-Mar-2008

Australian politicians declare gifts

Visiting politicians are required by protocol to provide gifts to those they come to see and Australian politicians have just released a list detailing what gif...
Read full article
Published: 18-Mar-2008

Engraved plaque for top officer

Engraved gifts make great employee recognition products, it has been claimed.Local Maine paper the Morning Sentinel reported that a Farmington police officer ha...
Read full article
Published: 22-Feb-2008

Happy employees 'more effective workforce'

Keeping employees happy can help boost productivity and increase employee "engagement", according to a report by PricewaterhouseCoopers (PwC).A more c...
Read full article
Published: 29-Apr-2008

People 'don't trust' traditional advertising

A survey carried out by Bridge Ratings has found that members of the public do not trust traditional forms of advertising to tell them the truth about a product...
Read full article
Published: 08-May-2008

Make corporate gifts look like a 'thank you'

People hoping to promote their business through the use of corporate gifts would do well to make the gift look like a 'thank you' to customers, it has b...
Read full article
Published: 14-May-2008