Promotional Gifts News

Rebranding 'can strengthen customer relationships'

Rebranding can help to reinforce customers' knowledge and understanding of a company, which will strengthen customer relations, it has been claimed.

Mromagazine has reported that bearing supplier NSK Canada recently launched a new brand campaign with activities which centre around its tagline "Think NSK", which may be of note to those considering corporate recognition gifts.

Colin Figgens, president and chief executive officer of the company, said: "We needed a flexible tagline that would allow us to tailor messages that would connect with our different customers and partners, and 'Think NSK.' Delivers."

"With 'Think NSK,' we can communicate the advantages of our unique brand attributes and the benefits of choosing NSK, including experience, reliability, performance, value, innovation and delivery."

The company hopes the campaign and new tagline will help it inform the market of the numerous benefits of choosing NSK products and services by utilising the new improved brand profile.

Published:13-Oct-2008

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