Branded Merchandise News

Relationships a key to good business sales

Having good relationships with clients and suppliers is the best way that a small business can succeed, according to a business expert.

Writing in Canadian paper the Financial Post, George Torak remarks that positive relationships are "the chemistry that makes them attractive to customers".

Mr Torak reports that a company's "brand or the relationship meets an emotional need" in the customer which creates a "bond".

Relationships are based on personalised service which is created by taking an interest in the personality of a customer rather than providing a one-size-fits-all transaction, he says.

He adds that those looking for a unique dining experience would not go to a chain restaurant.

Corporate gifts are one way to create a positive relationship with customers.

According to business gifts expert Mike Strom, even if the main motivation for giving corporate logo gifts is to get publicity, business owners should not make this clear to clients.

Published:15-May-2008

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