Corporate Gifts Giving News
Rewards 'can work really well'
Giving rewards to employees "can work really well" at increasing staff productivity, the Institute for Employment Studies (IES) has explained.
The group believes that for workers in particular industries, for example those in sales, rewards and incentives are almost essential for their roles.
Dilys Robinson, a principal research fellow at the IES, said that being employee of the month, for example, could be "really great" for some workers.
She said that when choosing corporate gifts to distribute among staff: "It all comes down to understanding your workforce - what will motivate different groups of people in the workforce."
Incentive experts SalesDriver has said that incentive programmes drive performance, with a well-planned and properly-executed programme making organisations more effective.
According to 2003 research from the Incentive Federation, 76 per cent of respondents believe corporate gifts or travel rewards are remembered longer than cash payments and 78 prefer to receive them because they are something they would not buy for themselves.
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Published:04-Sep-2008
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