Branded Merchandise News

The right colours important in branding

Choosing the right colour to market your brand can be important, according to an Australian business advisory website.

Sean Adams, writing on Smartcompany.com.au, points out that Cadbury's attempt to stop their competitor Darrell Lea from using the colour purple on its promotional materials and packaging shows the importance that colour can make to brand recognition.

Indeed, in their court case Cadbury said that by using the colour, Darrell Lea was involved in "misleading and deceptive conduct".

Using the same kind of colour across all branded goods - for example letterheads, corporate logo gifts and staff uniforms - can create a 'mood' and make a brand more easily recognised by consumers, Mr Adams said.

Corporate gifts of all colours can be branded with company logos and brands.

SmartCompany is a free news and resource site for entrepreneurs in Australia.

The site offers advice from successful entrepreneurs, advisors and experts as well as experienced business journalists.

Published:30-Apr-2008

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