Corporate Gifts Giving News

'Too much choice' makes branding more important

The wide range of choices available to the consumer is making the Indian marketplace a difficult area in which to compete, it has been claimed.

An increasing number of jobs in the country has also meant it is hard to attract the right calibre of staff, the Hindu Business Line has reported.

The publication recommends companies look to their branding to increase the appeal of their company to prospective employees.

It says: "These corporate brands stand for certain values, are recognised names not only in the world of business but by ordinary people as well, and are most critically, great places to work."

Ways to improve branding as an employer include an effective slogan, a distinctive product and a good reputation.

AsiaOne advises people who wish to please their staff to offer corporate gifts to them such as retirement and anniversary gifts.

Published:14-Jul-2008

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