Branded Merchandise News

Ubiquitous peace logo reaches 50th birthday

The emblem of the campaign for nuclear disarmament is now 50 years old.

Created by Briton's Gerald Holtom, a designer and conscientious objector, the logo was originally created from the semaphore signs for the letters N and D surrounded by a circle for the earth for the "Ban the Bomb" movement.

A book has been published by American pacifist Ken Kolsbun tracking the development of the logo as it passed around the world.

The logo has been adopted by many different groups throughout the decades, from the campaign for nuclear disarmament to anti-Vietnam protests, to the civil rights movement.

It has featured on a wide range of branded merchandise including cars, posters, album covers, a stap and Lucky Strike cigarettes, reports the Canadian publication the Calgary Herald.

A clear and iconic logo can help to sell a product, according to LogoGuru.co.uk.

The website claims that logo design is "decisive" in the success of a business.

Logos can be printed onto corporate gifts such as pewter tankards and desk accessories.

Published:23-May-2008

Related Branded Merchandise News Items:

Branding 'communicates messages about the company'

The behaviour of employees and the presentation of a company's brand on corporate gifts can affect what potential customers think of your company, according...
Read full article
Published: 25-Mar-2008

2012 logo 'ineffective'

The controversial logo for the 2012 London Olympics, which will be printed on desk accessories and other corporate gifts, has been voted 'ineffective' b...
Read full article
Published: 23-Jul-2008

Record Disney branded merchandise sales expected

Disney is expecting its branded merchandise and corporate gifts to make more money than ever before in the fiscal year 2008.According to the firm, retail sales ...
Read full article
Published: 11-Jun-2008

Branded gifts could be more effective than web advertising

Only 25 per cent of people see all of the adverts on a website - particularly if the adverts are below the fold, according to new research.Marketing research an...
Read full article
Published: 08-Apr-2008

The right colours important in branding

Choosing the right colour to market your brand can be important, according to an Australian business advisory website.Sean Adams, writing on Smartcompany.com.au...
Read full article
Published: 30-Apr-2008

Add in extras 'to avoid relying on price'

In order to avoid relying purely on people buying from a firm because it has the lowest price, companies should ensure they offer something special to their cus...
Read full article
Published: 18-Aug-2008

Recycling of executive gifts leads to green awards

A business using corporate gifts rather than buying its own desk accessories has won a Green Business Award for its efforts.Century Bank was praised for the env...
Read full article
Published: 01-Jul-2008

Branding 'creates preferred status'

Effective banding can lead to a firm achieving "preferred status" and being a consumer's number one choice for a product, it has been claimed.Writ...
Read full article
Published: 14-Jul-2008

Brand 'a company's personality'

The branding of the company is ultimately the firms 'personality', according to entrepreneur Nick James.Mr James told the Reading Evening Post that an e...
Read full article
Published: 30-Apr-2008

Parents promote corporate gifts industry

Business gifts website Corporatelogo.com has been questioning parents in the corporate gifts industry about what they would tell their children concerning the b...
Read full article
Published: 24-Jun-2008