Branded Merchandise News

Understand 'the hidden message' of branding

A clear advantage is available to those businesses which can identify the messages behind their own branding and work to improve them, an article has claimed.

Naseem Javed, writing for the E-Commerce Times, said firms should reassess their expenditure on marketing and branding and mark out "the negative baggage they may already be carrying".

Problems which a firm can have with its name, that it may have printed on corporate gifts, include if there are too many other companies with the same name, an old-fashioned name or an unusual spelling.

Not having the rights to the .com of the same company name is also a reason to drop it, the author claimed.

Company owners should also ensure their name translates well into other languages and cultures to avoid embarrassment.

According to Aleatherwallet.com, corporate gifts engraved with a brand name will help keep the business's image in the minds of potential consumers.

Looking for corporate promotional gifts? Business Gifts Supplier offers a choice selection of business promotional gifts including pens, men's accessories,picture frames, keyrings, card cases, pewter tankards and hip flasks.

Published:14-Aug-2008

Related Branded Merchandise News Items:

Branding"unavoidable"

Avoiding branding is impossible, according to an article in the Ledger.However, consumers are "happy" to be part of the branding machine and the corre...
Read full article
Published: 23-Jun-2008

Good branding 'ultimate source of value'

Having good, consistent branding is "the ultimate source of value" for companies, as indicated by the success of well-branded firms, expert Tom Sitati...
Read full article
Published: 15-Aug-2008

Branding 'most important consideration for a new business'

A strong brand is essential for a new business, according to Dawn Gibbins.In an article for Real Business magazine, Ms Gibbins described branding as "the s...
Read full article
Published: 29-Apr-2008

Sony 'set to use PlayStation branding for new phone'

It has been reported that Sony is set to release a new phone carrying the PlayStation branding.Aspects of the PlayStation portable games console are expected to...
Read full article
Published: 26-Jun-2008

Emotive Che Guevara branding rejected

Branded merchandise bearing the image of revolutionary Che Guevara has been criticised by one of his children.In a move which shows the emotive qualities of cor...
Read full article
Published: 10-Jun-2008

Hong Kong devising new brand identity

Hong Kong has commissioned a new brand identity to replace its current image of Asia's World City, it has been reportedThe former British dependent territor...
Read full article
Published: 17-Sep-2008

Desk accessories 'need to be positioned correctly'

Desk Accessories must be kept in an appropriate position near a workspace to ensure that a user is not exposed to factors which may bring on back pain, it has b...
Read full article
Published: 02-Jul-2008

Silver gifts for expectant mothers

Baby showers are becoming increasingly extravagant and expensive, reports the Observer.It claims that there is an emerging trend of expectant parents drawing up...
Read full article
Published: 18-Feb-2008

Firms gather for executive gifts show

More than 300 exhibitors congregated at the New England Promotional Products Association client show at the Royal Plaza Trade Centre in Boston yesterday.Those a...
Read full article
Published: 24-Sep-2008

Re-branding 'should be in response to customer needs'

Logos to go on branded and corporate gifts should only be redesigned when the customer demands it, according to New Zealand website Stuff.All too often, re-bran...
Read full article
Published: 08-Apr-2008