Corporate Gifts Giving News

US firms 'gifting earlier'

Many companies in the US are sending corporate gifts earlier in the year in order to stand out from the crowd, it has been claimed.

While most companies focus their business gift campaigns on the Christmas period, the more savvy organisations are look at Thanksgiving as the best time to reward their clients.

Marketing expert Donna Bender said those considering corporate gift ideas should adopt a "first off the block" approach, as such gestures are proven tools for building relationships and retaining business.

Stephen Pazyra, founder and president of 1-800-Bakery.com, an online retailer specializing in custom baked client gifts and promotional products, said: "Thanksgiving is a natural time for a corporate gift,"

"People are more rushed in December, and there are a lot of typical business gifts around, especially in offices. Thanksgiving isn't as busy and a well-timed food gift can be a welcome surprise that becomes the center of attention."

Published:29-Sep-2008

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