Promotional Gifts News

Well-know brands to attend promotional marketing event

Wembley Stadium, BBC Worldwide and Barclays are among the brands to have signed up to visit the Promotional Marketing Exhibition 2008, which takes place between April 15th and 17th.

According to a survey reported by the British Promotional Merchandise Association (BPMA), the main reason visitors have decided to attend is to source new promotional ideas, while 63 per cent are seeking to enhance person knowledge.

The BPMA also states that the main areas of product interest include incentive gifts, business gifts and promotional clothing.

Those heading to London's Olympia for the three-day convention will have the chance to take part in the Industry Forum, which will place industry gurus and representatives from the industry's governing bodies alongside suppliers, journalists and other visitors.

During the forum, the attendees are free to discuss any industry-related matters, which may include general queries about corporate gifts.

The BPMA is the representative body for the promotional merchandise industry. It helps ensure members maintain high standards and works towards raising the profile of the sector.

Published:15-Feb-2008

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