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Corporate Gift Ideas News

"Who doesn't like receiving a gift?"

Marketing expert Tara Roitman has disputed the idea that corporate gifts have lost their impact.

Even if the gift is not of high value "it's great to feel that someone thought of you", Ms Roitman has said.

When choosing a corporate gift, Ms Roitman advises looking for a present that will be used regularly, if not daily, by the recipient.

This is because numerous studies have shown that customers more regularly recall the names of companies whose branded products they use.

In addition, the provision of a website address and telephone number is proven to make a potential customer more likely to use your company again.

Ms Roitman says that every business, in particular small firms, should utilise "every marketing advantage they can get" in order to "increase awareness of [the] business or to say thank you to a client".

According to PR-Inside.com, high quality branded merchandise and corporate gifts can have a large amount of influence on the way in which a company is perceived.
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Published:30-Apr-2008

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